According to "Sprout Social", as of April 2020, a total of 3.81 billion people around the world use social media. This puts the worldwide social media penetration rate at 49%.
According to "Sprout Social", based on user count alone, Facebook continues to be the most popular social media platform. It had garnered 2.6 billion monthly active users by the 1st quarter of 2020. It's the most popular platform for both marketers and consumers. Eighty-nine percent (89%) of marketers surveyed used the platform while 83% of consumers surveyed used it.
According to "Sprout Social", in 2019, the average social media user spent 1 hour and 15 minutes per day on social media. eMarketer predicts that this average increased by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day.
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